Recently, IBM released a survey of telecom industry CEOs. You can read the full report titled  “The Enterprise of the Future – Telecom Industry Edition.” Download Here (PDF, 270kb). The study reveals findings from interviews conducted with 47 CEOs from telecoms around the globe. It is a great deal of insight about the views of industry insiders on topics like managing change, pursuing effective CSR strategies, and making disruption work for them.

The report also identifies several components that are integral to the  success of the Enterprise of the Future:

will be hungry for change;

innovative beyond customer imagination;

globally integrated;

disruptive by nature;

genuine, not just generous.

The report also contains an informative section on corporate social responsibility (CSR). It outlines very specific things telecom operators can tackle:

… also develop new products for disabled minorities, and help bridge the digital divide between the industrialized and emerging economies, with products and services tailored to the needs of those at the “base of the pyramid.”

Telecom CEOs do not view this as an essential part of business. Only 53 percent believe it will be good for business, compared with the overall average of 69 percent. This is probably why telecom CEOS are allocating a smaller portion of their CSR initiatives than their peers in other industries:

Telecom CEOs are planning smaller increases in CSR spending compared against other industries

Telecom CEOs are planning smaller increases in CSR spending compared against other industries

This is something that has to change. Especially in small and emerging economies where growth is dependent on creating products and services that help the poor tackle challenges in their life.

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