Even in a down economy, consumers are unwilling to let go of telecom services

Even in a down economy, consumers are unwilling to let go of telecom services

Ofcom, the UK regulator, released a study of national telecommunications use bringing some interesting facts up for discussion. Telecom services play a greater role in our lives and when it comes to prioritizing spending in difficult economic times, users are more keen to view their mobile phones, broadband Internet connections, and digital TV subscriptions as necessities rather than luxuries.

When it comes to prioritizing spending:

Consumers were more likely to cut back on dining out (47%) and holidays (41%), over cutting back on mobile phone use (19%), TV subscriptions (16%) or broadband services (10%).


Overall broadband usage:

In May UK consumers spent an average of 25 minutes a day online at home, up from 9 minutes in 2004. At the end of Q1, 68% UK homes had a broadband connection, up from 58% the previous year.

The emergence of bundled services:

Nearly half or those surveyed, 46%, were purchasing bundled services during the first quarter of 2009, up from 39% the year before.

This last bit of information reveals that consumers consider the bundling of different telecom services from one supplier to be a method of economizing. In Fiji, bundled services represent the next great opportunity for the telecom players. Something to keep an eye on for both industry leaders and consumers.

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